CLIENT
Write Label
Write Label is creative writing service provider. The client was looking to update the brand and create a new website for the part of the business that focuses on audio creative writing. I updated the brand identity and designed and built a custom Squarespace website
Brand Identity
Color palette
The vibrant orange and deep navy blue color palette strikes a balance between creativity and professionalism. The deep navy blue already present in the original Write Label brand identity invokes stability, trust, and structure while the complimentary bold orange symbolizes energy, innovation, and imagination. Warm peach softens the palette, offering a welcoming tone, while muted blue-grey provides calm neutrality for clarity. Together these colors create a cohesive, inviting atmosphere that reflects both creativity and reliability.
