Med24 Health Clinic Brand Identity, Wayfinding & Marketing Design
Logo Design
The logo design encapsulates simplicity and sophistication, reflecting the clinic's commitment to cutting-edge medical practices. The parentheses create a frame to symbolize the care that is provided 24hours a day where the "med" wordmark can be interchanged with different words relating to the services and membership provided.
Color Palette
The color palette with soft blue and greens creates a calm, professional, and trustworthy aesthetic. Soft blue evokes tranquility and care, while deeper blue color adds authority and reliability. Mint green and surgical green suggest healing, safety, and cleanliness, ideal for highlighting wellness and precision. While dark charcoal grey adds contrast and a modern, high-tech feel. Together, these colors convey professionalism and a sense of calm, making them perfect for the healthcare clinic.
Wayfinding
In collaboration with Olbos Studio, we developed the wayfinding system for the Med24 Clinic involved creating a seamless and intuitive navigation experience that aligned with the clinic’s modern and patient-focused approach. The design incorporated clear, legible typography, the calming brand color palette, and custom designed symbols to ensure ease of use for all visitors. Strategic placement of directional signage, room identifiers, and touchpoints helped streamline patient flow, reducing confusion and ensure overall efficiency. The system was crafted to be both functional and aesthetically cohesive, reinforcing Med24’s brand identity while prioritizing accessibility and clarity.
Marketing Content
Developing the marketing content design for the Med24 Clinic focused on creating a clean, professional, and approachable visual identity that resonated with patients. The design system utilized a fresh color palette, modern typography, and engaging imagery to communicate trust, care, and efficiency. Consistency across digital and print materials—including social media graphics, brochures, and advertisements—helped reinforce the clinic’s brand while making complex healthcare information easily digestible. The result was a visually cohesive and impactful marketing presence that strengthened Med24’s connection with its audience.
