CLIENT
Emursify
Emursify, is a non profit organization that connects high school junior and senior students from minority backgrounds with transformative summer internships. Their aim is to bridge the gap between talented individuals and top businesses by fostering career exploration and mentorship.
Brand Identity
The logo design for Emursify, embodies growth, opportunity, and unity. The modern and approachable logo mark design features a clean, sans-serif typeface that feels professional, combined with an abstract mark that represents connection and progress. Incorporating a dynamic color palette, with vibrant blue as the primary color and highlighter yellow as a secondary color to evoke trust, energy, and inclusivity. The overall design feels simple yet impactful, conveying Emursify's mission to empower and bridge opportunities for students.
Color palette
The color palette evokes a sense of inclusivity, empowerment, and opportunity. A vibrant mix of colors like deep blues and teals can convey trust and professionalism, while the energetic yellow accents symbolize optimism and growth.
