Blue Light CPA Website Design and Brand Identity
Logo Design
The logo for Blue Light CPA features a modern, clean wordmark paired with an asterisk icon that holds a multifaceted meaning. The asterisk, a symbol often used to indicate annotations or represent omitted content, embodies the firm's commitment to transparency, attention to detail, and thoroughness in financial services. In this logo, three points of the asterisk are highlighted to form an upward-pointing arrow, visually emphasizing progress and growth. This subtle yet powerful arrow not only signifies forward movement and the firm's dedication to client success but also symbolizes the three core services provided: tax services, CFO consulting, and bookkeeping solutions. The innovative use of the asterisk captures the essence of meticulous financial work while projecting a modern, reliable, and professional image.
Color Palette
The Blue Light CPA color palette combines a bright blue for accents with a crisp white background to create a professional and modern aesthetic. Soft blue-gray tones provide subtle contrast and balance. Dark charcoal gray ensures text is legible and clear, maintaining a clean and approachable look that conveys trust and reliability.
Website Design and Development
The website design process began with collaborating with the client to create a sitemap that defined the site's basic structure. This was followed by wireframes to establish the layout and completed with high-fidelity mockups to ensure a clear vision before building the site in Webflow. Leveraging Webflow’s powerful tools, I transformed these designs into a fully responsive website with clean layouts, intuitive navigation, and engaging content sections tailored to the audience. During development, I implemented SEO best practices, optimizing metadata, alt text, and site structure to enhance search engine visibility. The CMS was meticulously structured to enable seamless updates for blogs and service offerings, ensuring scalability as the business grows. The final website not only strengthened the client's online credibility but also delivered a polished, user-friendly experience for both current and prospective clients.
Key features & deliverables
- Brand Identity
- Wireframe and Mockup
- Webflow build / development
- Responsive design for mobile, tablet and desktop
- Micro-interaction
- CMS blog integration
- Search engine optimized (SEO)
CMS Development
I designed and implemented a scalable CMS for a Webflow blog, creating collections for posts that could be organized into categories, to streamline content management and allow users and search engines to easily find the relevant content. Dynamic templates ensured a visually cohesive experience across blog posts and category pages, while custom filtering and search features enhanced user navigation. The system was tailored for a non-technical client, with a walkthrough and guide provided for easy content updates. The result was a scalable, intuitive, and visually engaging platform that aligned with the blog’s brand and supported its long-term growth.
