CLIENT
Blue Light CPA
Webflow website and brand identity design for Blue Light CPA, an financial service provider that offers taxes services, CFO consulting, and bookkeeping solutions.
Logo Design
The logo for Blue Light CPA features a modern, clean wordmark paired with an asterisk icon that holds a multifaceted meaning. The asterisk, a symbol often used to indicate annotations or represent omitted content, embodies the firm's commitment to transparency, attention to detail, and thoroughness in financial services. In this logo, three points of the asterisk are highlighted to form an upward-pointing arrow, visually emphasizing progress and growth. This subtle yet powerful arrow not only signifies forward movement and the firm's dedication to client success but also symbolizes the three core services provided: tax services, CFO consulting, and bookkeeping solutions. The innovative use of the asterisk captures the essence of meticulous financial work while projecting a modern, reliable, and professional image.
Color palette
The Blue Light CPA color palette combines a bright blue for accents with a crisp white background to create a professional and modern aesthetic. Soft blue-gray tones provide subtle contrast and balance. Dark charcoal gray ensures text is legible and clear, maintaining a clean and approachable look that conveys trust and reliability.
Website design
The Blue Light CPA website design is clean and professional, with a minimalist layout that emphasizes clarity and ease of navigation. The white background creates an open, airy feel, while accents of corporate blue highlight key elements like calls to action, headers, and navigation links. Subtle use soft gray tones adds depth and visual interest without overwhelming the user. The design prioritizes functionality, with intuitive menus, clear typography, and strategically placed content blocks to guide visitors seamlessly through services and resources.
The website also features three icons to represent its core services, ensuring clarity and visual cohesion. Each icon uses simple, clean lines in the corporate blue accent color to highlight them while maintaining a unified style. These icons help users quickly identify and connect with the firm’s offerings, adding to the overall polished and professional design.
The website also features three icons to represent its core services, ensuring clarity and visual cohesion. Each icon uses simple, clean lines in the corporate blue accent color to highlight them while maintaining a unified style. These icons help users quickly identify and connect with the firm’s offerings, adding to the overall polished and professional design.
Key features & deliverables
Brand Identity
Wireframe and Mockup
Webflow build / development
Responsive design for mobile, tablet and desktop
Micro-interaction
CMS blog integration
Search engine optimized (SEO)
Client feedback
