Most common pages and sections to include on a new website.

Common Website Pages and sections:

1. Homepage

The homepage AKA landing page serves as the website’s main entry point, providing a high-level overview of what the site is about. It often includes a hero section, featured services or products, testimonials, and a strong call-to-action.

• Hero section (large image, video, or tagline)
• Brief introduction
• Key services or products
• Testimonials or reviews
• CTA (Call-to-action)

2. About

The About section or page tells the brand’s story, mission, and values. It often includes team member bios, company history, and what sets the business apart from competitors.

• Company history or mission
• Team members and bios
• Company values
• Achievements and milestones
  (publications and awards)

3. Services / Products

This section details the offerings of a business, outlining features, benefits, and pricing (if applicable). It may include case studies or client success stories to showcase credibility.

• List of services with descriptions
• Pricing (if applicable)
• Features and benefits
• Case studies or examples

4. Portfolio / Work

A portfolio section highlights past projects, case studies, or client collaborations. It often includes visuals, descriptions, and links to relevant work.

• Case studies
• Project galleries
• Client logos or collaborations

5. Blog / News

The blog section provides valuable insights, company updates, or industry-related articles. It helps engage visitors, improve SEO, and position the brand as an authority in its field.

• Articles and insights
• Categories and tags
• Search functionality

6. Contact

This section contains a contact form, email address, phone number, and sometimes a physical address with an embedded map. It makes it easy for visitors to reach out for inquiries or support.

• Contact form
• Business address
• Phone number and email
• Google Maps integration

7. Navbar (Navigation Bar)

The navbar is a fixed or sticky menu that helps users navigate the website efficiently. It typically includes the website logo, links to key pages (such as Home, About, Services, Blog, and Contact) and a CTA button to provide the user with quick access to important website content.

• Logo
• Menu Links and dropdown links
• Call-to-action (CTA) button (e.g., "Sign Up," "Contact Us")
• Search bar functionality

8. Header Section

The page header section appears at the top of individual pages and typically includes the page title heading, a subheading, and sometimes a brief overview of the page's content. It provides users with context about what they can expect from the page and sets the tone for the content that follows.

• Hero section (large image, video, and/or tagline)
• Title: clear, descriptive
• Subtitle (if needed): Can provide additional context or clarify the main focus

9. FAQ (Frequently Asked Questions)

The FAQ page or section answers common questions about the business, services, or policies, helping to reduce customer inquiries by providing quick and clear solutions. Additionally, it improves SEO by incorporating relevant keywords and phrases that potential customers may search for online.

• Common questions with answers
• Policies and procedures

10. Testimonials / Reviews

Featuring customer reviews, testimonials, or success stories builds trust and credibility. This section frequently features client testimonials, star ratings, and visual elements such as client headshots or logos.

• Customer feedback
• Star ratings or quotes or video testimonials

11. Careers / Jobs

The careers page lists job openings, company culture, and application details. It attracts potential employees and showcases the company as a great place to work.

• Open positions
• Company culture
• Application form

12. Pricing (for service-based businesses)

A pricing page (if applicable) outlines different service tiers or product costs. It may include a feature comparison table to help visitors choose the right option.

• Pricing tiers or packages
• Features comparison

13. Privacy Policy & Terms of Use

This page provides legal disclaimers regarding data privacy, cookies, and website usage policies. It ensures transparency and compliance with regulations.

• Legal disclaimers
• Data protection and cookie policy

14. Footer Section

The footer appears at the bottom of every page and typically contains the brand logo, navigation links, social media icons, contact details, and copyright information. It often includes a newsletter signup or quick access to key pages, making it easier for search engine crawlers to index these important pages. This helps distribute link equity (SEO value) across the site.

• Navigation links
• Contact details
• Social media links
• Newsletter sign-up
• Copyright notice